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Rajeev Behera at Every

Chief Executive Officer at Every

Professional Summary

Rajeev Behera is the CEO of Every.io since 2021, a Y Combinator alumni with over 20 years of experience in entrepreneurship, product management, and digital marketing across fintech, SaaS, and entertainment industries. His career progression includes founding and scaling Reflektive as CEO from 2013-2018, where he grew the HR tech company from $0 to $20M ARR and raised $100M from top-tier VCs including Andreessen Horowitz, followed by leadership roles at Disney where he built Marvel Avengers Alliance into a top-grossing mobile game. Behera's core expertise spans SaaS product development, business strategy, team scaling, and venture capital fundraising, with notable achievements including being recognized as a Top 50 SaaS CEO and leading Reflektive to become the 13th fastest-growing company in North America according to Deloitte. He currently focuses on building comprehensive back-office solutions for tech startups, offering integrated banking, payroll, accounting, and tax services through Every.io.

LinkedIn Presence

Rajeev Behera's LinkedIn presence reflects a disciplined, no-nonsense approach to startup leadership that mirrors his background as a serial entrepreneur who has raised over $130M across multiple companies. Behera consistently delivers tactical founder advice through short, punchy posts that cut straight to actionable insights, often using phrases like "no focus = no traction"and emphasizing that founders must master fundamentals before scaling. His content pattern reveals a methodical thinker who draws from diverse experiences—from playing violin to building Disney's mobile games—to illustrate broader business principles about focus, execution, and founder accountability. Rather than celebrating typical startup milestones, Behera's voice tends toward cautionary wisdom, frequently warning founders against common pitfalls like hiring sales teams too early or getting distracted by investor meetings, positioning himself as the experienced guide who helps founders avoid the expensive mistakes he's witnessed across the startup ecosystem.

Education and Miscellaneous

Rajeev Behera is a Y Combinator alumnus who holds a Bachelor's degree in Economics from the University of California, Berkeley. He has received numerous prestigious recognitions including being named to the San Francisco Business Times "40 under 40"list in 2019, recognized as a "Top 50 SaaS CEO"by The Software Report in 2018, and led his company to be ranked 13th on Deloitte's Technology Fast 500 list for fastest-growing companies in North America. Additionally, Behera was instrumental in creating Marvel Avengers Alliance, which became a top 10 iTunes mobile game and Disney's third top-grossing mobile application at the time.
And here's AI-generated research on Every

Every

All-in-one back office operating system for business administration

Company Summary

Every is a San Francisco-based company that provides an all-in-one operating system designed to streamline back office functions for businesses across incorporation, banking, payroll, accounting, HR, taxes, and compliance. Every targets startups launching their first company through established businesses scaling after funding, addressing the widespread challenge of efficiently managing financial operations while maintaining regulatory compliance. Every's platform consolidates traditionally disparate back office needs into a single software solution with expert support, offering tools that simplify incorporation, automate payroll and HR tasks, handle accounting and tax filings, and ensure ongoing compliance. Every differentiates itself by eliminating the need for businesses to juggle multiple vendors and platforms, reducing administrative burden, costs, and error risks through their unified approach with guided expert support. Every positions itself as a crucial partner in the business management space, emphasizing customer-tailored solutions through personalized platform tours and continuous platform development to adapt to evolving business and regulatory needs.

Tech Stack

Every operates on Webflow for their website platform and appears to have implemented a comprehensive HubSpot-based GTM infrastructure, including HubSpot CMS Hub, Forms, Lead Flows, and Ads, suggesting a unified approach to managing their sales and marketing operations. Their acquisition strategy indicates a multi-channel B2B approach with LinkedIn Ads and Google remarketing complemented by broader reach through Facebook and Reddit conversion tracking, likely targeting both startup founders and scaling business owners across different touchpoints. The combination of Calendly for scheduling, Intercom for customer communication, and Typeform for lead capture suggests a consultative sales process appropriate for their high-value back office solution that requires personalized demos and guidance. Their sophisticated analytics setup with Segment, PostHog, FullStory, and Pendo indicates a data-driven approach to understanding user behavior and optimizing conversion paths, which aligns well with serving businesses that need detailed financial and operational insights.

Target Personas

Every's primary ICPs are Startup Founders and Small Business Owners launching their first ventures, Growth-Stage CEOs managing recently funded companies, and Finance/Operations Leaders at scaling businesses who need to consolidate their back-office stack. The platform's comprehensive incorporation-through-compliance solution directly addresses these personas' needs for simplified business operations, as evidenced by their targeted solution set covering incorporation, banking, payroll, accounting, and HR. These decision-makers share the common challenge of reducing administrative complexity while maintaining operational efficiency as they grow.

This research took our AI 5 minutes.

Imagine AI doing tailored research on hundreds of prospects simultaneously on your behalf.

Most Current Outreach Strategies Have 3 Major Flaws

Our AI solution: Automated deep research + personalized landing pages that treat outreach like marketing, not just sales.

Manual research is hard to scale

Your sales team can't spend hours researching each prospect. Yet prospects can tell when you haven't done your homework.

Generic outreach gets ignored

Generic emails get sub-1% response rates, and this rate continues to fall. Your prospects get hundreds of identical pitches daily.

Emails get deleted, websites get remembered

Email is forgettable. A personalized website creates a lasting brand impression, even from prospects who aren't ready to buy yet.

What would 10x'ing your response rate do for your pipeline growth?

How It Works

Mix equal parts GTM, AI, data, and automation and swirl it around.

We build your prospect list

Save your team 40+ hours of manual research
Focus on selling instead of searching
Scale outreach without hiring more SDRs

We research each prospect with AI

Impress prospects with insights they didn't expect you to know
Stand out from competitors using generic templates
Build credibility before the first conversation

We generate personalized pages

Convert 10x more prospects with tailored messaging
Demonstrate expertise specific to prospects' business
Create memorable first impressions that get responses

We launch LinkedIn outreach

Get noticed in crowded inboxes with visual previews
Bypass spam filters with legitimate relationship building
Generate curiosity that drives page visits

We track engagement in real-time

Know which prospects are most interested before they respond
Prioritize follow-ups based on actual engagement
Never miss a hot lead again

What You'll Get

An end-to-end service from strategy to reporting.

Strategy & Setup

ICP identification workshop - so you target prospects who actually convert, not just anyone with a pulse
Messaging strategy session - so your outreach resonates with real pain points, not generic value props
AI & enrichment strategy - so your prompts generate consistent, high-quality insights every time without manual tweaking
Webflow template creation - so every page matches your brand perfectly without redesigning from scratch

Execution & Delivery

Hundreds of personalized pages included - so you can treat your entire high-value prospect list with a personal touch
AI research & content generation - so every prospect feels individually understood, not part of a mass campaign
LinkedIn outreach campaign launch - so leads start flowing immediately without training your team on new tools
Design collaboration (work with your team or ours) - so you maintain brand consistency without bottlenecking your designers

Analytics & Handoff

Real-time visit notifications - so you know exactly when to follow up while you're top of mind
Session replay recordings - so you understand what messaging resonates most with your best prospects
30-day analytics reporting - so you can prove ROI and optimize future campaigns with data
Qualified leads handed to your sales team - so your closers focus on closing, not qualifying cold traffic

Limited Availability

We're only taking on 10 companies this quarter to ensure quality.

How does a free 30-minute strategy session sound?

We'll analyze your current outreach and show you exactly how this would work for your top prospects.
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