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Nic De Bonis at Workyard
Professional Summary
Nic De Bonis is the CEO & Co-founder of Workyard with over 25 years of experience in technology leadership, digital strategy, and software development across fintech and construction technology sectors. His career progression includes nearly a decade at Commonwealth Bank where he advanced from architect roles to General Manager of Digital Channels, leading the technology behind flagship products like the Commbank App and MyWealth investment platform used by over 5 million customers. De Bonis's core expertise spans technology leadership, digital architecture, agile methodologies, and business transformation, with demonstrated success in building scalable web applications and mobile platforms for large financial institutions. Since 2015, he has focused on revolutionizing the construction industry through Workyard's workforce management platform, leveraging his proven track record as a world-class technology builder to help construction companies manage labor costs and increase profits.
LinkedIn Presence
Nic De Bonis's LinkedIn presence reflects a highly focused, no-nonsense approach to professional communication that mirrors the practical efficiency his company Workyard brings to construction workforce management. His posting pattern is remarkably consistent and strategic, with the majority of his content centered around hiring announcements using the simple but effective phrase "Workyard is #hiring,"demonstrating a CEO who views LinkedIn primarily as a talent acquisition tool rather than a personal branding platform. When De Bonis does share industry insights, his voice becomes more expansive and thoughtful, as seen in his discussion of "crowdsourcing for construction"where he articulates complex workforce management concepts in accessible terms that resonate with construction company owners. His communication style is refreshingly direct and jargon-free, focusing on concrete business outcomes like "driving even more profits"rather than abstract tech speak, which effectively positions him as a CEO who understands the practical realities of his target market rather than just the technology behind his solution.
Education and Miscellaneous
Nic De Bonis holds a Computing Science degree with first class honours from the University of Technology Sydney, specializing in Internet Commerce. He is bilingual, with native-level proficiency in both English and Spanish, reflecting his international business capabilities.
Workyard
Company Summary
Workyard is a San Mateo, California-based software company specializing in workforce management solutions tailored specifically for the construction industry, with additional locations in Los Angeles and Sydney, Australia. Workyard targets construction companies struggling with inaccurate crew time tracking, inflated labor costs, and complex labor law compliance issues that arise from manual methods like paper time cards and spreadsheets. Workyard's comprehensive mobile app automates time tracking with GPS verification, provides real-time job progress monitoring, manages labor costs, and ensures compliance with wage laws and overtime regulations. Workyard differentiates itself through its GPS-enabled time clock that verifies crew locations, bilingual support in English and Spanish, and seamless integration with payroll, accounting, and invoicing systems to eliminate administrative inefficiencies. Workyard's presence on iOS and Android app stores and continuous innovation with features like automated compliance tools positions the company as an accessible and evolving technology partner for construction professionals seeking to optimize workforce productivity and profitability.
Tech Stack
Workyard appears to operate on a hybrid website infrastructure using both Webflow and WordPress, with Unbounce likely supporting dedicated landing pages for their construction industry campaigns. Their GTM stack suggests a sophisticated omnichannel acquisition approach, with LinkedIn Ads, Facebook Pixel, Google Ads, Microsoft Advertising, and Twitter Ads indicating they're casting a wide net to reach construction managers across multiple touchpoints. The presence of Salesforce, ActiveCampaign, Intercom, and Calendly points to a well-structured sales funnel that combines marketing automation with demo-driven sales conversations, appropriate for their B2B SaaS model targeting construction companies. Their comprehensive analytics setup including Google Analytics 4, Amplitude, Hotjar, FullStory, and multiple conversion tracking tools suggests a data-driven approach to optimizing their customer acquisition, which is particularly sophisticated for a construction-focused software company where digital marketing maturity can vary significantly among prospects.
Target Personas
Workyard's primary ICPs are Construction Company Owners and Project Managers at small to mid-sized construction firms who struggle with manual time tracking and labor cost management, as evidenced by their product's focus on GPS time clock and compliance features. Construction Operations Managers and Field Supervisors overseeing multiple job sites represent another key persona, needing real-time crew tracking and job progress monitoring. The third critical persona is Construction Finance Managers dealing with payroll and cost reporting, who benefit from Workyard's automated labor compliance tools and accounting system integrations.
This research took our AI 5 minutes.
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What You'll Get
An end-to-end service from strategy to reporting.
Strategy & Setup
ICP identification workshop - so you target prospects who actually convert, not just anyone with a pulse
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