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Kait Stephens at Brij
Professional Summary
Kait Stephens is the CEO & Co-Founder of Brij with over 12 years of experience spanning financial services, product strategy, and omnichannel retail technology. Her career progression includes advancing from analyst roles at Goldman Sachs and Blackstone to Vice President Portfolio Manager at PIMCO, followed by product management experience at Airbnb and founding multiple startups including Found and now Brij. Stephens' core expertise lies in omnichannel marketing, financial analysis, valuation, and early-stage startup development, with notable achievements including winning PIMCO's Innovation Prize for proposing an ESG impact fund and being recognized as a RETHINK Retail Top Expert. She currently focuses on helping consumer brands bridge data gaps across online and offline channels through AI-enabled technology solutions, while also hosting The Omnichannel Marketer podcast to share industry insights and best practices.
LinkedIn Presence
Kait Stephens's LinkedIn presence strikes a distinctive balance between strategic business insights and refreshingly authentic storytelling, consistently positioning herself as the "Omnichannel Queen"while sharing unfiltered moments like "I breastfed during Zoom calls"that humanize the founder experience. Stephens demonstrates a clear pattern of transforming industry pain points into compelling narratives, whether discussing the "$2.6 trillion disconnect"between brands and retail customers or celebrating team wins, which effectively educates her audience while building genuine connections in the typically formal B2B tech space. Her voice tends to be direct yet personable, often using phrases like "here's the brutal truth"or "let's be honest"while weaving together complex omnichannel concepts with relatable personal anecdotes about balancing motherhood and entrepreneurship. This authentic, slightly irreverent approach appears to be a deliberate strategy that makes technical retail automation concepts more accessible while establishing her as both a subject matter expert and approachable leader who isn't afraid to show the messy reality behind building a successful company.
Education and Miscellaneous
Kait Stephens holds an MBA from Harvard Business School, where she was active in the Entrepreneurship and Tech Clubs, and earned a Bachelor of Science in Finance and Marketing from Georgetown University's McDonough School of Business. During her undergraduate years, she served as VP of Member Service for the Georgetown University Alumni & Student Federal Credit Union and was inducted into Beta Gamma Sigma International Honor Society, while also co-authoring a paper published in the Journal for Applied Finance. Additionally, Stephens received PIMCO's Innovation Prize in 2018 for proposing an innovative ESG-focused impact fund and co-founded the Hark Society, demonstrating her commitment to both innovation and community leadership.
Brij
Company Summary
Brij is a New York City-based software platform company founded in 2021 that specializes in bridging the gap between online and offline commerce for consumer brands. Brij targets brands across multiple industries including Food & Beverage, Electronics, Beauty, and Apparel who struggle with losing valuable first-party customer data in retail environments and need to enhance consumer engagement with their physical products. Brij's platform enables brands to create engaging digital experiences linked to physical products through solutions like rebates, warranty registrations, serialization management, regulatory compliance tools, and customer insight generation with drag-and-drop modules and geotargeting capabilities. Brij differentiates itself by focusing specifically on data recapture from retail channels, offering comprehensive regulatory compliance features, and providing omnichannel marketing tools that connect physical products to scalable digital experiences. Brij has demonstrated strong market momentum by serving over one million consumers monthly across a global team spanning seven countries and recently launching new features including Food Testing compliance modules, Digital Product Packaging solutions, and enhanced customer insight capabilities.
Tech Stack
Brij operates on Webflow for their primary website platform and appears to have implemented a comprehensive HubSpot CRM setup with HubSpot Analytics, Conversations, Forms, Messages, and Ads, suggesting a sophisticated inbound marketing approach aligned with their B2B SaaS model. Their acquisition strategy indicates an omnichannel approach with Facebook Pixel, Facebook Custom Audiences, LinkedIn Ads, Google Ads conversion tracking, and AdRoll retargeting, which mirrors their own platform's focus on bridging online and offline brand experiences across multiple consumer touchpoints. The presence of multiple analytics tools including Google Analytics 4, Hotjar, Microsoft Clarity, and Matomo suggests a data-intensive approach to understanding user behavior, fitting for a company that helps brands recapture customer data insights. Their integration of lead generation tools like OptinMonster, Tidio chat, and email marketing via MailerLite, combined with Clearbit for lead enrichment, indicates a mature GTM stack appropriate for a growing SaaS platform serving enterprise retail brands across diverse industries.
Target Personas
Brij's ideal customer profiles center on Digital Marketing Directors, E-commerce Leaders, and Brand Managers at D2C consumer product companies in the premium/specialty segments, as evidenced by partnerships with Gozney (premium ovens), Newton Baby (specialty mattresses), and Once Upon a Farm (organic baby food). The platform particularly resonates with Compliance and Quality Assurance Directors in regulated industries like food and beverage, where food testing and consumer safety documentation are critical. These decision-makers share common challenges around recapturing customer data from retail channels while creating seamless digital experiences for warranty registration, product authentication, and consumer engagement.
This research took our AI 5 minutes.
Imagine AI doing tailored research on hundreds of prospects simultaneously on your behalf.
Most Current Outreach Strategies Have 3 Major Flaws
Our AI solution: Automated deep research + personalized landing pages that treat outreach like marketing, not just sales.
Manual research is hard to scale
Your sales team can't spend hours researching each prospect. Yet prospects can tell when you haven't done your homework.
Generic outreach gets ignored
Generic emails get sub-1% response rates, and this rate continues to fall. Your prospects get hundreds of identical pitches daily.
Emails get deleted, websites get remembered
Email is forgettable. A personalized website creates a lasting brand impression, even from prospects who aren't ready to buy yet.
What would 10x'ing your response rate do for your pipeline growth?
How It Works
Mix equal parts GTM, AI, data, and automation and swirl it around.
We build your prospect list
Save your team 40+ hours of manual research
Focus on selling instead of searching
Scale outreach without hiring more SDRs
We research each prospect with AI
Impress prospects with insights they didn't expect you to know
Stand out from competitors using generic templates
Build credibility before the first conversation
We generate personalized pages
Convert 10x more prospects with tailored messaging
Demonstrate expertise specific to prospects' business
Create memorable first impressions that get responses
We launch LinkedIn outreach
Get noticed in crowded inboxes with visual previews
Bypass spam filters with legitimate relationship building
Generate curiosity that drives page visits
We track engagement in real-time
Know which prospects are most interested before they respond
Prioritize follow-ups based on actual engagement
Never miss a hot lead again
What You'll Get
An end-to-end service from strategy to reporting.
Strategy & Setup
ICP identification workshop - so you target prospects who actually convert, not just anyone with a pulse
Messaging strategy session - so your outreach resonates with real pain points, not generic value props
AI & enrichment strategy - so your prompts generate consistent, high-quality insights every time without manual tweaking
Webflow template creation - so every page matches your brand perfectly without redesigning from scratch
Execution & Delivery
Hundreds of personalized pages included - so you can treat your entire high-value prospect list with a personal touch
AI research & content generation - so every prospect feels individually understood, not part of a mass campaign
LinkedIn outreach campaign launch - so leads start flowing immediately without training your team on new tools
Design collaboration (work with your team or ours) - so you maintain brand consistency without bottlenecking your designers
Analytics & Handoff
Real-time visit notifications - so you know exactly when to follow up while you're top of mind
Session replay recordings - so you understand what messaging resonates most with your best prospects
30-day analytics reporting - so you can prove ROI and optimize future campaigns with data
Qualified leads handed to your sales team - so your closers focus on closing, not qualifying cold traffic
