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Josh Hornthal at Teambridge
Professional Summary
Josh Hornthal is the Head of Marketing at Teambridge with over 10 years of experience in product marketing and go-to-market strategy across technology, gaming, and financial services. His career progression includes senior product marketing roles at high-growth companies like Rippling, where he advanced from Senior Manager to Director of Product Marketing & GTM, and Coinbase, where he led Web3 and Wallet product marketing initiatives. Hornthal's expertise spans product marketing, marketing strategy, go-to-market execution, and brand management, with notable achievements including serving as the global marketing lead for EA SPORTS FIFA (the world's largest sports video game franchise) and launching EA Access, the industry's first digital subscription service. His experience spans both enterprise SaaS companies and consumer-focused platforms, with additional consulting experience at Boston Consulting Group and early career exposure to tech giants like Apple.
LinkedIn Presence
Josh Hornthal's LinkedIn presence demonstrates a strategic marketing leader who consistently frames complex workforce technology challenges through the lens of practical business impact, often using direct, conversational language like "Apple just broke the way you reach your workforce"to cut through industry noise. His content pattern reveals a methodical approach to thought leadership, alternating between sharing company milestones, industry insights, and team-building posts, with a notable emphasis on execution speed and results over process—evidenced by his pride in launching "40+ pages"and going live "a month ahead of plan."Hornthal's professional brand positions him as an anti-bureaucracy marketer who values decisive action and team collaboration, frequently celebrating colleagues by name and emphasizing collective achievement rather than individual credit. His voice tends to be refreshingly candid about marketing realities, acknowledging that he "usually avoid[s] posting on LinkedIn like the plague"while simultaneously demonstrating why his strategic, no-nonsense approach to workforce technology marketing resonates with his professional network.
Education and Miscellaneous
Josh Hornthal holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Arts in Communications in Commerce & Sociology from the University of Pennsylvania. His educational foundation from these prestigious institutions has supported his career trajectory through top-tier technology and consulting companies, combining strong business acumen with communications expertise.
Teambridge
Company Summary
Teambridge is a San Francisco-based workforce infrastructure and management platform company operating in the software development industry, serving businesses across healthcare, light industrial, home care, security, janitorial, and hospitality sectors. Teambridge targets organizations struggling with complex and inefficient workforce operations, including manual staffing and scheduling, high administrative burdens, fragmented communication, and challenges maintaining agile, scalable staff structures. Teambridge's comprehensive platform integrates essential staffing tools including onboarding, scheduling, time tracking, and team communication into a single, mobile-first solution with AI-powered automation, instant pay capabilities, and deep customization to mirror each client's unique policies and processes. Teambridge differentiates itself from traditional workforce management solutions by offering a composable, mobile-first platform that combines comprehensive staffing tools with AI-driven automation and extensive customization capabilities in a single integrated system. Recent developments at Teambridge demonstrate active product enhancements and feature rollouts, with customer success stories showing tangible business improvements such as reduced office footprint and increased qualified workforce leads, positioning Teambridge as an innovative leader in workforce management solutions.
Tech Stack
Teambridge operates on a hybrid website infrastructure using both Webflow and WordPress, with HubSpot serving as their primary CRM and marketing automation platform, evidenced by HubSpot CMS Hub, forms, analytics, and ads integration. Their paid acquisition strategy appears focused on professional channels through LinkedIn Ads and Google AdWords with conversion tracking, which aligns well with targeting HR leaders and operations managers in their core verticals of healthcare, hospitality, and industrial sectors. The combination of Calendly for demo scheduling, Intercom for customer support, and ZoomInfo for prospecting suggests a sophisticated B2B sales approach typical of enterprise workforce management solutions. Their use of SendGrid for email delivery alongside HubSpot's marketing tools indicates a robust communication infrastructure designed to nurture longer B2B sales cycles common in workforce management software purchases.
Target Personas
Teambridge's primary ICPs are Operations Directors and Workforce Managers in healthcare facilities, home care agencies, and hospitality groups managing 50+ staff members, as evidenced by their specialized solutions for physician scheduling and home care operations. The platform particularly resonates with HR Leaders and Staffing Coordinators in light industrial and service-based businesses who need to streamline high-volume workforce management, highlighted by the platform's focus on mobile-first engagement and instant pay capabilities. These decision-makers share common pain points around administrative burden, staff scheduling complexity, and the need for automated workforce operations.
This research took our AI 5 minutes.
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What You'll Get
An end-to-end service from strategy to reporting.
Strategy & Setup
ICP identification workshop - so you target prospects who actually convert, not just anyone with a pulse
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