Joe Levenson currently serves as Head of Product Marketing & Growth Marketing at Treehouse with over 10 years of combined experience in product marketing and growth/performance marketing at high-growth tech companies. His career progression includes key roles at LinkedIn where he advanced from Associate Product Marketing Manager to Product Marketing Manager, followed by leadership positions at Faire as Senior Product Marketing Manager and Product Marketing Lead, with foundational experience as a Business Analyst at McKinsey & Company. Levenson's core expertise spans go-to-market strategy, user research, competitive positioning, performance marketing, and sales enablement, with notable achievements including leading LinkedIn Recruiter's mobile app launch (improving ratings from 1.3 to 4.7+ stars), driving 0-to-1 growth of Faire's Open with Faire program, and successfully launching Faire's Insider subscription program across 16 European countries which exceeded adoption goals and improved profit margins by 40+ basis points. His recent focus centers on electrification and decarbonization technology, leading marketing efforts for smart home device installations while leveraging his proven track record in B2B and B2C marketing across enterprise and SMB segments.

Joe Levenson's LinkedIn presence reflects a polished, mission-driven marketing professional who consistently balances corporate announcements with genuine personal enthusiasm, particularly evident in phrases like "feeling *very* proud"and his authentic excitement about climate impact work. Levenson demonstrates a clear pattern of celebrating both company milestones and team achievements, often sharing major partnership announcements and funding news while adding personal commentary that humanizes corporate communications. His voice tends to be professionally optimistic yet grounded, frequently using phrases like "pumped to share"and emphasizing collaborative relationships, which aligns perfectly with his role in driving growth marketing for Treehouse's electrification mission. This authentic, relationship-focused communication style appears to serve his professional goals well, helping him build genuine connections while effectively promoting complex B2B partnerships and technical solutions in the climate tech space.

Joe Levenson holds a Bachelor of Arts degree from Stanford University, providing him with a strong educational foundation from one of the nation's most prestigious institutions. He has earned multiple professional certifications including LinkedIn Certified Professional—Recruiter and Facebook Certified Planning Professional, demonstrating his commitment to staying current with industry best practices. Additionally, Levenson has completed numerous LinkedIn Learning courses focused on strategic thinking, leadership development, and professional growth, reflecting his dedication to continuous learning and skill enhancement.

Treehouse operates on both Webflow and Shopify platforms, suggesting they serve dual markets with separate web properties - likely Webflow for their B2B contractor services and Shopify for direct consumer sales of electrical products. Their GTM stack centers around HubSpot (CMS, Analytics, Ads, Forms, Messages) combined with comprehensive Google advertising tools and Facebook tracking, indicating an omnichannel approach to reach both residential customers and commercial partners. The presence of Calendly, Typeform, and Intercom suggests a consultation-driven sales process appropriate for complex electrification projects that require scoping and custom quoting. Their sophisticated analytics setup with Google Analytics 4, Segment, and FullStory indicates a data-driven approach to optimizing both the consumer purchase journey and B2B partnership acquisition, which aligns with their tech-forward positioning in the traditional electrical contractor space.

Treehouse's primary ICPs are Automotive Retail Directors and Fleet Operations Managers at established dealership groups and mobility companies, as evidenced by partnerships with CarMax, Holman, and Polestar requiring turnkey charging solutions. Property Development Leaders and Facility Managers at multi-family complexes represent another key persona, driven by the growing demand for building-wide EV infrastructure. Rounding out their target market are Technology-Forward Electrical Contractors and HVAC Company Owners seeking software tools to streamline installation operations, aligning with Treehouse's end-to-end project management platform.