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Emily Gittins at Archive
Professional Summary
Emily Gittins is the Co-founder & CEO of Archive with over 9 years of experience in management consulting, sustainability, and technology entrepreneurship. Her career progression includes nearly 3 years at The Boston Consulting Group where she advanced from Summer Associate to Senior Associate, followed by strategic roles at GSMA working on mobile accessibility for women in developing countries and at X (Google's moonshot factory) evaluating breakthrough climate technology projects. Gittins' expertise spans circular business models, sustainable technology platforms, and strategic consulting, with her current company Archive partnering with over 50 global brands including The North Face, Lululemon, and New Balance to build profitable resale businesses from secondhand products. Her recent focus centers on decoupling revenue growth from new production and reducing the environmental impact of the retail industry through innovative technology solutions.
LinkedIn Presence
Emily Gittins's LinkedIn presence demonstrates a sophisticated balance between thought leadership and authentic engagement, consistently positioning herself as "first to market"in the branded resale space while maintaining genuine enthusiasm for sustainability impact. Gittins exhibits a pattern of transforming traditional business updates into compelling narratives about industry transformation, whether announcing new brand partnerships or celebrating policy wins like California's textile recovery legislation. Her voice tends to be professionally optimistic yet substantive, often using phrases like "huge moment for the industry"and "more to come"while backing claims with concrete data and customer success stories. This strategic communication style appears designed to establish Archive as the definitive platform for brand-owned resale while building authentic relationships within the circular economy ecosystem, effectively positioning both herself and her company at the forefront of sustainable retail innovation.
Education and Miscellaneous
Emily Gittins earned a BA/MA in Mathematics with First Class Honours from the University of Cambridge, specializing in Applied Mathematics and Theoretical Physics with a focus on Quantum Mechanics, Statistical Physics, and computational modeling. She later completed an MBA-MS in Environment and Resources from Stanford University Graduate School of Business. Her unique combination of rigorous quantitative training from Cambridge and environmental business expertise from Stanford has positioned her well for leading sustainable technology ventures.
Archive
Company Summary
Archive is a San Francisco Bay Area-based technology platform company that specializes in empowering apparel and footwear brands to launch and scale profitable resale programs globally. Archive targets fashion brands seeking to integrate circular business models that expand revenue streams, enhance customer loyalty, attract new customers, and promote sustainability while keeping products out of landfills. Archive's platform provides proprietary software including a user-centric online marketplace tailored for resale, along with the underlying infrastructure and operations necessary to power global resale strategies. Archive differentiates itself through its customizable technology solutions and dual approach that combines marketplace functionality with operational support, enabling brands to execute successful resale initiatives that resonate with environmentally conscious consumers. Archive works with more than 50 brands worldwide including The North Face, Lululemon, and New Balance, with proven case studies showing substantial revenue growth and successful take-back initiatives across 100 retail stores.
Tech Stack
Archive operates on Webflow for their website platform and appears to use Salesforce as their primary CRM, with HubSpot integration likely supporting their marketing automation and lead nurturing efforts. The presence of LinkedIn Ads, Google AdWords conversion tracking, and Google Remarketing suggests a sophisticated B2B acquisition strategy focused on reaching enterprise apparel and footwear brand decision-makers through professional channels and retargeting campaigns. Their implementation of Tidio for live chat and Dreamdata for B2B revenue attribution indicates a consultative sales approach appropriate for their enterprise SaaS model, where brands likely require detailed discussions about resale program implementation. The combination of comprehensive tracking tools and multi-channel remarketing capabilities suggests Archive has built a mature GTM infrastructure designed to nurture longer enterprise sales cycles typical in the fashion technology space.
Target Personas
Archive's primary ICPs are Sustainability Directors and Digital Commerce Leaders at established apparel and footwear brands like The North Face, Lululemon, and New Balance, as demonstrated by their successful resale program launches and take-back initiatives. A secondary persona includes E-commerce and Customer Experience Directors at direct-to-consumer fashion brands like M.M.LaFleur and Christy Dawn, who leverage Archive's platform to drive customer loyalty and new revenue streams. These decision-makers share the dual mandate of building profitable circular business models while meeting growing consumer demand for sustainable shopping options.
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What You'll Get
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