Bella Liu is the Co-Founder & CEO of Orby AI since 2022, bringing over 8 years of experience in AI product development, corporate strategy, and enterprise automation. Her career progression includes serving as Director of Product Management - AI at UiPath where she led cutting-edge AI product development for over 10,000 enterprise customers and supported the company through its IPO, and working on IBM's corporate strategy team supporting the CEO on AI and future of work initiatives. Liu's core expertise spans AI product management, business strategy, financial analysis, and cross-functional team leadership, with notable achievements including building UiPath's Task Mining and Document Understanding products, managing partnerships with over 100 AI startups, and securing $35M+ in funding for Orby AI's Large Action Model platform. She is currently focused on revolutionizing enterprise automation through generative AI, leading a world-class team from Google and UiPath to develop industry-first Large Action Model technology for enterprise process automation.

Bella Liu's LinkedIn presence demonstrates a sophisticated balance between technical expertise and accessible communication, consistently positioning herself as a thought leader who can translate complex AI concepts into practical business value. Liu's voice tends to be authoritative yet approachable, frequently using phrases like "This isn't just automation"and "your operations, upgraded"to frame Orby's technology as transformational rather than merely incremental. Her posting pattern reveals a strategic communicator who alternates between sharing company achievements, industry insights, and research breakthroughs, often leveraging recognition from prestigious awards and publications to build credibility while maintaining an educational tone that helps her audience understand the broader implications of AI automation. What's particularly distinctive about Liu's approach is how she consistently connects technical innovations to human impact, emphasizing themes like "delegate tedious work"and "focus on higher-value activities,"which positions her not just as a CEO promoting her product, but as an industry advocate helping enterprises navigate the AI transformation in a way that enhances rather than threatens human potential.

Bella Liu holds an MBA from Northwestern University's Kellogg School of Management, where she achieved a 750 GMAT score (98th percentile) and majored in Finance, Business Strategy, and Technology Management, and earned a Bachelor of Science in System Engineering from Huazhong University of Science and Technology. She has completed extensive technical certifications including Deep Learning Specialization, Machine Learning Engineering for Production Specialization, and Google Cloud Platform Fundamentals, demonstrating her commitment to staying current with AI and machine learning technologies. Additionally, Liu serves as a board director for Kids Creative and has held leadership roles in the Kellogg Alumni Club of New York.

Orby AI appears to operate on a hybrid website infrastructure, with evidence of both WordPress and Webflow platforms, along with HubSpot CMS Hub integration, suggesting they may be transitioning between platforms or using different systems for various site functions. Their GTM stack centers heavily around HubSpot (CMS, Analytics, Forms, and Ads) combined with Freshworks CRM, indicating a sophisticated lead nurturing and sales pipeline approach appropriate for their complex enterprise AI automation sales cycles. The presence of LinkedIn Ads, Google Remarketing, and ZoomInfo, without broader social media advertising pixels, suggests a targeted B2B acquisition strategy focused on reaching enterprise decision-makers and IT professionals. Their advanced analytics setup includes Segment, FullStory, Google Analytics 4, and Intercom, indicating a data-driven approach to understanding prospect behavior and optimizing the lengthy enterprise sales process typical for AI automation solutions. The combination of Typeform for lead capture and Intercom for engagement suggests they're balancing self-service product discovery with high-touch sales support, fitting for a technical product requiring significant buyer education.

Orby AI's primary ICPs are Finance Leaders and Technology Leaders at Fortune 500 enterprises and large companies with complex process automation needs, particularly those managing shared services and finance operations. Key personas include CFOs and Finance Directors dealing with expense auditing and compliance workflows, Technology Leaders overseeing enterprise system integration, and Shared Services Directors seeking to streamline multi-step business processes, as evidenced by their solution-specific landing pages and case study focus. These leaders are united by the need to automate complex, reasoning-intensive workflows while maintaining strict compliance and audit standards.